Marketing 101
Printer-friendly version (PDF) “I could kill you for all the marketing/sales pitches that are bombing my inbox…!” This email from a client was unexpected. He and a few other bankers…
Printer-friendly version (PDF) “I could kill you for all the marketing/sales pitches that are bombing my inbox…!” This email from a client was unexpected. He and a few other bankers…
Printer-friendly version (PDF) I have long thought that most surveys are a waste of time. Just ask President Hillary. But, banks continue to spend dollars on them. In surveying the…
Printer-friendly version (PDF) While big IT and consulting firms continue to discuss digital initiatives as if they have just discovered them, some opportunities for banks to save money and improve…
Printer-friendly version (PDF) Malcolm Gladwell, best selling author of Blink, The Tipping Point, and other books, has just published Talking to Strangers. Every banker should read it. The question Gladwell…
Printer-friendly version (PDF) As a user of banks I am increasingly frustrated by the disconnect that exists between the image, the PR they present, and the reality a customer faces….
Printer-friendly version (PDF) FIC is currently writing a report on digital lending. Our background research includes reviewing the digitally-focused reports published on IT and consulting firm websites, interviewing a cross-section…
Printer-friendly version (PDF) While not hitting Miami, Hurricane Dorian caused outdoor plans to be cancelled and many shops and restaurants to close, as it turned out unnecessarily. I spent some…
Printer-friendly version (PDF) Recent interviews with business customers indicate some dissatisfaction with their current bank providers and a disconnect between the customer needs and what banks are providing. Despite the…
Printer-friendly version (PDF) The list of secret sauces, those often-IT based initiatives which promise to solve the problems that bank management faces and lead them to the jeweled land of…
Printer-friendly version (PDF) Here is a true statement: Banks need to leverage digital to increase efficiencies and improve the customer experience wherever possible. That’s obvious. But, their need for change…