Fail to focus on segmentation as a distinguishing strategy. Among those potential benefits: Enhanced knowledge of specific lending risks, lower costs of business origination, and higher per client returns from relationship-based selling
Banks continue to need to distinguish themselves from competitors. For many customers it’s no longer enough to position yourself as a local bank or to proclaim that you are more customer service oriented than the bank next door.
This week, the CNN Business website features an article titled, “He killed some of Coke’s most beloved brands. And he’s doing it all over again.” Bankers should reflect on Coke’s initiatives and adapt them to their banks…
A recent article by Steve Cocheo for the Financial Brand website raises important for financial services companies hoping to attract and retain post-Boomer generations. The article is titled “Is Everything Bankers Think They Know About Millennials & Gen Z wrong?” It suggests…
Printer-friendly version (PDF) Last week I had separate conversations with two banks, non-competitors, that operate on opposite sides of the country and are at quite different asset levels. Each bank…
Printer-friendly version (PDF) This Thursday, Bankers Hub is presenting my webinar “The Power of Verticals”. Banks that focus on segments/verticals/niches almost always outperform banks that cast too wide a net…
Printer-friendly version (PDF) Increasingly, the best banks, credit unions, and their non-bank competitors generate higher returns by taking the path of niches and specialization. Specialization provides a differentiating element that…
Printer-friendly version (PDF) This newsletter provides a link to our newly published article in the Journal Of Equipment Lease Financing that presents an overview of the evolution and growth path…
Printer-friendly version (PDF) In response to a recent newsletter, a financial services executive emailed: “I wonder if deregulation will enable the banks to profitably fund <250k transactions again? Do you think…
Printer-friendly version (PDF) Big banks created the alternative finance industry. They handed a growth opportunity on a silver platter to entrepreneurs and private equity investors. How? As the economy soured…