This book examines the opportunities and changes in the market, pointing out the need to redefine the role of the relationship banker, build the customer franchise, and support growth through a renewed marketing and customer support infrastructure.
A multi-faceted resource drawing on the author’s extensive financial consulting experience with small business and middle market-related issues, The Middle Market presents an action plan for change that results in energized, sales-focused commercial bankers, increased productivity and efficiency, and enhanced customer service-all of which can be achieved through near-tern improvements and a lower overall cost base.
The Middle Market will help bankers rethink their approach to this important market and provide them with a pathway for winning the competitive wars.
This book was published by Probus in 1994.
